Roots is a project for a major financial institution being developed by the NYC based media company, Unified Field, with the assistance of the New Media Lab. NML graduate researcher, Lee Ann Pomplas-Bruening, has animated the 3-D visualization of the United States stock markets created by Unified Field to be used as part of a multimedia installation for the institution's training headquarters. As a visual representation of trading patterns, activity and volatility within the stock market, the model allows for the simultaneous display of large quantities of data with multiple levels of detail in a clear, simple fashion. The animation of the model illustrates trading fluctuations in industries, sectors, and the stock market as a whole, changes in the economy as they are reflected in market activity over time, and the relationship between volatility and trading volumes.